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Los Angeles Hounds Design

2019

This case study is based on a team that could use a major rebrand. That team; the Los Angeles Clippers has always been seen as the little brother to the Los Angeles Lakers due to poor attendance, poor drafting, and very bad management up until recently. With a move to a new stadium imminent; I've figured its time for the Clippers to make a major change aside from having their own arena!

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